We live on referrals, and they’ve slowed right down.→ Companies with a reason to buy, every week
Sales conversations, every week.
We build and run the system that finds companies with a real reason to buy from you, writes personal emails you approve, and follows up until they answer. You take the calls. Nothing goes out without your yes.
- 60companies checked against your ideal client
- 14with a live reason to buy from you
- 9personal emails waiting for your OK
We build the business developer that never clocks out.
Most growing B2B firms win work on referrals and the founder’s evenings. We turn finding and following up into a system that runs every weekday, and hand you the conversations.
We need a business developer, but can’t justify the salary yet.→ A system before a salary
We send one email, then never get round to the follow-up.→ Follow-ups that never slip
Six jobs a business developer does. Done daily.
Built around how your clients actually buy. Small numbers of well-chosen companies, each with a reason to hear from you now.
See engagementsA reason to talk, today
Job ads, contract awards, new sites and growth news, searched every weekday for companies like your best clients.
Right size, still relevant
Every company checked against your ideal client, with the evidence and the right person to contact.
Emails that sound like you
A personal first email for each company, written from what we found, in your tone. Approve in one tap.
Persistent, never pushy
Three follow-ups over three weeks, each a different angle, then a polite close. Out-of-office replies handled.
Every conversation, visible
Who’s been contacted, who replied, who’s due a nudge, and a weekly scorecard of what’s working.
Emails that land
Sending set up properly on your domain, sensible daily limits and opt-outs honoured, so you reach inboxes.
From first call to booked calls.
Small and agreed in writing before anything starts. You see real companies and real drafts in the first test week.
01
Define
Your best clients, the signals that say a company needs you now, and your voice.
02
Build
Sources, checks, emails and follow-ups set up in your accounts, with sending done properly.
03
Test week
A first batch of real companies and drafts. You approve, we tune.
04
Run & grow
Fresh companies every weekday, judged on replies and calls booked.
Nothing goes out without a human yes.
Outreach done badly burns your name. These rules are built into everything we run for you.
Approval before sending
Every first email and follow-up waits for you. Approve one, edit it, or approve a whole day at once.
Small numbers, real reasons
No bought lists, no blasts. Each company is there because of something specific and recent.
Opt-outs honoured, always
Anyone who asks not to hear from you again never does, across every list.
Inbox-safe sending
Your domain set up properly, daily limits respected, and bounces caught before they hurt you.
You own everything
Your accounts, your contacts, your data. If we stop working together, it all stays with you.
Honest numbers
A weekly scorecard of what was sent, opened, replied and booked. No vanity metrics.
Where your next clients show themselves.
Companies announce they need you all the time: they hire, they win contracts, they open sites. We watch the places they say it.
We use public, business information only, and we’ll tell you plainly on the first call which sources suit your market.
Why a system, not another hire.
Most of a business developer’s week is finding and following up. That part runs better as a system; the conversations stay with you.
| Question | A business development hire | A freelancer on commission | nghtshft growth |
|---|---|---|---|
| Getting going | Recruit, onboard, months to ramp up | Quick, but learns your market on your time | Live in two to three weeks |
| Consistency | Dips with holidays, sickness and leaving | Goes where the easiest commission is | Every weekday, the same standard |
| What you can see | Whatever makes it into the CRM | Usually very little | Every company, email, reply and result |
| Cost | A salary, whether or not it works | A cut of deals, often hard to verify | A set fee, month to month |
| If it ends | The knowledge leaves with them | So do the contacts | The system and data stay with you |
Start small. Keep it running if it works.
Priced to your market and volume after a short call. Scope and what “working” means are agreed in writing before anything starts.
Set up
Fixedfee
Everything built in your accounts, ending with a real test week.
- Ideal client and buying signals
- Sources and checks for your market
- Your voice, emails and follow-ups
- Sending set up properly
Run
Monthlyretainer
We run it every weekday and improve it every month.
- Fresh, checked companies daily
- Drafts and follow-ups for your OK
- Replies tracked in your pipeline
- Monthly review of what’s working
Own it
Scopedquote
Bring it in-house, with everything documented.
- Handover to your team
- Live training and runbook
- Everything in your accounts
- Optional light-touch support
What owners ask first.
Anything else, ask in the form and we’ll answer before any call.
Isn’t this just spam?
No. We contact small numbers of businesses that have a specific, current reason to talk to you, with a personal email that says why. Anyone who asks not to hear from you again never does.
Do the emails come from us?
Yes: from your domain or a sending address set up for it, in your name and your voice. Replies come straight to you.
Do we approve everything?
Yes. Nothing is sent without your OK. Once you trust it, you can approve a whole day’s emails in one go.
How many conversations will we get?
It depends on your market and what a good client is worth. We run a test week with real companies, then agree realistic targets together.
Is it GDPR-friendly?
We only contact businesses, about something relevant to their work, and every email offers an easy way out. We’ll walk you through how that fits your situation.
Your next clients start here.
Four quick steps. If we’re a good fit, you can pick a time straight away.